Many of you have no doubt been following the on-going…
Actually, it’s not all about you. It’s all about your customers. They need to clearly hear your trustworthy voice. My copy makes that happen and builds meaningful connections with the people you serve.
My passion is learning about your business and your customers and helping you succeed. That’s why I write copy for business owner’s websites, social media ads, flyers, direct mail material, and blog posts. My job is to help you build your brand and convert your prospects into clients.
Words matter. A lot. Techniques, creativity, experience, attitude – all of that is important. But copy is judged by only one standard – its ability to get people to take action. All the rest is just conversation.
My job is to know your customer. Who is she? Where does she live? What does she think, feel, and say? As much as possible, I need to get inside her head. Once I accomplish that (no easy task), THEN I can write copy for your product or service.