I SUCK at writing certain things. Don’t hire me to write blog posts about fashion, or mountain climbing, or women’s health (or any of a hundred other topics).
I DEFINITELY DO NOT SUCK at website copywriting and writing sales copy in almost any form – sales pages, emails, brochures, press releases, content marketing, and social media ads (plus any of a hundred other types of copy). When it comes to blogs and content writing (see my Content Writing page), we should talk. Depending upon who you are and what you need me to write about, I could be an excellent fit for you or a complete mismatch.
My target market is small and medium-sized business owners. Why? Because for all of my adult life, I’ve owned and operated businesses. I’ve enjoyed success and learned from failure. Most copywriters are not experienced business operators. They have no idea what it means to meet a payroll, to hire and fire employees, to fill out endless government forms, to work twelve hours a day, six days a week. Unless you’ve “been there and done that,” you don’t really get what all that means – emotionally, physically, and in everyday practice.