You run a successful real estate office. No doubt your day is jam-packed with meetings and endless admin chores. If you’re like most busy brokers because your schedule is overloaded, it’s easy to neglect something vital to your prosperity – building your brand.
Your website and social media assets are the gateways through which most of your prospects become clients. I’ll bet your website is up to speed (if not, let’s address that), and your company’s Facebook, Instagram, and Twitter accounts look good. But what about your web and social media content? Are your blog posts engaging? Are they written for your target audience? Is your social media content fresh and original? If not, no matter how good your website and social media pages look, you’re losing prospects who should become clients.
If you’re like most brokers, you don’t have the time, interest, or writing skills to produce a top-notch blog article and a couple of compelling and on-point social media posts every week. Yet doing precisely that – posting regularly on social media and giving your audience a market-specific, helpful, and interesting blog post to read once a week – not only sets you apart from your competition, it sends a loud message to your prospects and clients that you are the real estate expert they need to hire.